5 Useful Tools for Effective Social Media Marketing

We are all striving for the same thing; to build our online presence and watch our social media following grow and help generate leads. However, it can be a bit overwhelming trying to figure out which social media tools you should invest your time and money in. So to help you get started, I’ve compiled a list of the 6 most useful social media tools:

1- Buffer

A social media scheduling tool is a must for any business trying to grow a following and online presence. Buffer is a powerful social media tool that sends your updates to Twitter, Facebook, LinkedIn and App.net. It also has built-in analytics to help you understand why certain posts are working well, and the best times to publish updates based on your audience. Aside from the scheduling functionality and analytics, you’re able to add RSS feeds from your favourite blogs and share their content easily. Buffer has different priced packages but a free option that allows you to have one social media account per platform and schedule 10 posts a day.

2- Hootsuite

A similar, yet slightly different social media scheduling tool, is Hootsuite. Hootsuite is a tool that allows you to easily post and schedule your Twitter, Facebook and LinkedIn posts immediately and ahead of time. The advantage of this is that you can post to your social media channels when your followers are more likely to be there. Your target audience might be using Twitter or Facebook in the evening once you’ve gone home from work or at 5am before you’ve even woken up. Hootsuite posts automatically at times you choose throughout the week to stop you having to work overtime. Hootsuite also has a set of different priced packages, but the free option allows you to have three social media accounts and schedule up to 30 posts at a time

3- Grum

Consistently posting at the right time has become even more important since the new algorithm change on Instagram. Grum makes it easier to upload your photos and add captions and hashtags straight from your from desktop. Instead of restricting yourself to immediate uploads from your phone, you can schedule all of your posts ready to send out at specific times throughout the week. Hootsuite’s Instagram scheduling is fine, but it requires you to still be logged in before any post goes live. This is the case for most, if not all of the companies you’ll find when you Google search “Instagram scheduler”, but Grum allows you to not have to worry about this. As soon as a post is scheduled, you’re sorted to go about your day. Grum allows you to have a three-day trial, however you do have to pay a monthly fee to use their services afterwards which is around £8 per month with their starting price.

4- Edgar

Re-sharing content is an excellent way to showcase your old posts to new followers and even your loyal followers who may have missed them. Edgar is a tool that uses your best content to bring in more views. The tool categorises all of your content by topic and target demographic, determining which posts get the highest engagement with which followers. After posting an update, Edgar recycles the post back to the bottom of your queue, so it will post again later once the rest of your content has been shared. It’s one of the best social media tools to use if you’re limited with time, as you won’t even need to lift a finger! For around £40 per month, you get unlimited usage of the site, which is definitely worth it

5- Canva

If you have limited skills in Photoshop or InDesign or don’t have the budget to download editing software on your computer, then Canva is a brilliant alternative. Canva is a very handy browser-based design tool, which is also formatted as an app on the App Store, that makes it easy for non-designers to create impressive images. You can optimise the size of the templates for whatever social platform you need and create just as professional images with easy to understand tools. Visual content is becoming more and more important for social media posts to help tell a story and increase audience engagement. You’ll be surprised at how many more clicks a visual post will receive over a non-visual one. Many of Canva’s basic features are free and will get you by with no worries, however if you wanted any of the additional features, it’ll cost you around £10 a month.

Do you have any favourites of your own that I haven’t mentioned? Drop a comment in the box below and let me know which one and why. I’ll then look into it and update this article if it fits in with the theme of this post. Thanks!

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