6 Content Curation Tools for Digital Marketers

You may not be aware of it, but content curation is happening all around us, all of the time, and many businesses are jumping on board to find the best content to share with their followers. Content curation, if done correctly, can provide real benefits to your brand or business, so it’s definitely something you should be taking seriously. Understanding your audience, building value and knowing your industry are key factors you will need to bare in mind, especially to be at the top of your game and to keep your followers engaged.

I understand however that getting your head around this can be tricky, so if you’re still unsure of what content curation really is, check out my beginner’s guide to content curation for a simple breakdown of the process:

Now that you understand the basics, I’ve decided to make things even simpler for you. Together I have listed some of the best online tools you can use to search, compile and share relevant digital content to your followers.

1- Pinterest

Without question, Pinterest is one of the most commonly used content curation platform out there. Its eye catching images and easy to use features makes it so simple and fun to use, when it comes to organising imagery. With a whole range of content available, Pinterest is over-looked when it comes to content curation, and is a platform you should definitely be taking advantage of! Not to mention it’s free too!

2- Curata

Curata is currently the market leader in business content curation tools and an absolute ‘must have’ for marketing professionals. This platform allows users, at a price, to collect, organise, annotate and share content of the highest quality and of the most relevance to its target audience. The content available is very industry specific, ranging from eBooks and newsletters to social channels and blogs. It’s best used as part of a targeted content marketing strategy, so definitely one for the professionals!

3- Pocket

Pocket is another fun, easy to use platform designed to let you save content online that you want to read later. Unlike Pinterest, it allows you to save content such as articles and videos, and even works from other apps like Twitter, Flipboard and Pulse. Pocket is another tool that offers a free or premium version to its users, for a small monthly or annual fee.

4- Flipboard

Flipboard (also one of my favourites) is another great tool that allows you to turn your passion into your very own personal magazine. By allowing its users to collate their favourite news articles, blog posts and social media, etc., it makes way for true creativity and allows its users to really express their individuality. Flipboard similarly to Pinterest, allows you to create boards based on different topics, and all with no charge.

5- VidInterest

Vidinterest is a content curation platform with a difference, and the clue is in the name – it’s all about video content. This tool allows you to collate videos and upload them into private or public playlists of your very own, which can also be embedded into your blog. You can also bookmark videos from other video websites such as YouTube, Daily Motion and Vimeo, and again, its totally free!

6- ScoopIt

ScoopIt is one of the more straightforward content curation tools. With a free and premium version, this platform makes it simple to find relevant, shareable articles. ScoopIt also sends out a daily update of topics that you can follow, to find the right content for you. With an easy to follow layout, this platform is great for people looking to curate their content in the simplest way possible.

So, when it comes to content curation, you need to pick a tool that works best for you. Firstly understand what type of content your looking for, and think about how you would like to organise this. Then make sure you understand how you want to share this with your audience to keep them interested and engaged. When you have worked out the above, you can then pick your favourite digital tool and begin!

Do you use any of these 6 content curation tools? Or do you use a tool I’ve not mentioned in this post? If you’d like to share your thoughts or some new tools with myself of my readers, then please comment in the box below.

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