8 Instagram Tools For Your Brand Profile
If you think Instagram is just a casual pastime for taking artsy photos of food or landscapes, you need to get out from beneath that rock you’ve been living under! Instagram is a powerful marketing platform for brands! With half a billion monthly active users, it’s plain to see that this platform offers huge marketing opportunities for brands looking to find new customers and get their products seen.
If social media is part of your marketing strategy, chances are you’re already using Instagram…but are you using the best tools to enhance your Instagram profile and presence? Running Instagram ads and reaching out to influencers are effective, but without the right tools, it can be tough to get the results you want.
Here’s a list of 8 valuable business tools that can help improve your Instagram marketing through applications that schedule, edit, content manage, curate, measure, and more…
Although Instagram offers its own filters and has made progressive development in offering a greater variety of editing tools, VSCO’s filters and tools are definitely worth checking out. It’s popularity comes as no surprise as it’s the same company that also built filters for Adobe Lightroom, and Apple Aperture, before creating it’s own app.
Applying filters to photos that you’re planning to post is a great way to make them look more professional, creating consistency across your grid, whilst ironing out any flaws, and making your photos stand out in a competitive Instagram feed.
Developed in-house at Instagram HQ, Boomerang is an app that creates fun, one-second videos that loop back and forth…hence the name. The advantage of using Boomerang is that it requires hardly any thought to create content that’s eye-catching. These snapshot videos don’t even involve dialogue; they simply capture the vibe of a single moment that then plays over and over. This is a great way to convey movement or action without the effort required for an entire video. Creative brands can use Boomerang for things like moving product shots, or for a fun behind the scenes snippets – it’s an amusing way to liven up a static feed, especially if you’re too busy to shoot a lengthy video.
Schedugram is one of the first and most widely used Instagram scheduling tools out there. It has a wide range of features, including: web browser-based scheduling, for running more effective campaigns, as well as an extensive photo-editing feature. Schedugram also allows for mass uploading, allowing you to schedule groups of photos all at once, saving you time. If you’re looking for a no-fuss Instagram scheduling tool to help you manage your content, then Schedugram is the one.
Instagram is great for displaying products in a creative way, if only your followers could actually shop your feed… oh wait, they can!
Like2Buy is one of several applications that create a shopable version of an Instagram profile. It creates a separate webpage that looks exactly like your Instagram feed, except on this one, your followers can buy the products in your images. Once signed up to Like2Buy you’ll receive a custom URL to place within your Instagram bio. When a follower sees something they fancy buying, they can simply click the link… genius!
Over is a stylish app that allows you to create amazing imagery with overlaying text. Over has everything you need from, quotes, logos, fonts, and effects, with a huge focus on creativity. While there are many apps out there that allow you to place text on photos, Over is for sure the best!
Formerly known as Latergramme, Later is one of the most popular scheduling applications for pre-planning Instagram posts for businesses. Later makes it easy to stay on top of your Instagram schedule, featuring a visual content calendar within which you’re able to schedule your posts. The calendar allows you to upload images from your computer, Google Drive, or Dropbox, and write a caption to be posted with the image. Once you’ve done that, all you have to do is set the date and time you want your post to go out, choose the auto option and you’re good to go.
Although Hootsuite is mostly known for its marketing services for platforms such as Facebook and Twitter, it’s also a powerful and very popular social media management platform that schedules Instagram posts. This function lets you schedule posts in advance, sending you a notification when it’s due to go live, and for you to publish.
If you’re looking to get into the essentials of Instagram tools for businesses, Iconosquare is an analytical platform dedicated to digging deep into the performance of your Instagram content. It features monitoring of follower growth, follower location information, identification of follower influence, optimal post timings, post engagement rate, and competitor performance comparison. Iconosquare is a valuable platform for collecting specific statistics about your followers, including their location and level of social media influence. By detecting your most influential followers, it’s easier to discover opportunities for influencer marketing and outreach.
Now that you have the right tools, it’s time to start applying them to improve your social media marketing! Any of these 8 Instagram tools will help build a strong brand presence for your brand, but using several as a combination, well that may well be a forceful and effective way to accelerate your Instagram marketing strategy.
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