Simply put, digital marketing is promoting or creating awareness of a brand or product through various online methods and channels. With digital growing ever popular, it’s important to know what digital marketing is and to have some form of understanding of what forms the basis of a digital marketing strategy.
There are a number of key components to digital marketing and this post covers some of these components and their role in your digital marketing efforts.
Website and Blog
Although you may not think it, simply having a website is just not enough. It’s important to also have an active and consistently updated blog as part of your digital marketing strategy. It’s a place where readers can go to find out more about your business or brand. In turn, you are using it to promote your products or services.
Having a blog is an important factor to consider in your digital marketing strategy, as you can create even better online awareness through it and generate interest in your brand and its products or services. There also are other methods that you can use to ensure your blog is digitally marketed effectively, which are highlighted in this post.
Search Engine Optimisation (SEO)
Search Engine Optimisation or more commonly known as SEO is all to do with making sure your content is search engine friendly. Having a blog, in particular is where SEO comes in handy. Ensuring that each and every one of your blog posts have a strategic ‘key word(s)’ as its main theme is important, so that when searched for , it would increase the chances of your article or blog post being featured in the Google’s Search Engine Results Page (SERP).
Ensuring all images included in the post are tagged with a relevant name, which links to the overall title of the post, will help increase your search engine results. It’s also imperative that your post’s HTML tags are within the HTML rules and guidelines. Some of the most commonly used HTML tags are links, headings, lists, bold and italic, and block quotes.
Some website hosts will even provide you with guidelines on how effective your Search Engine Optimisation is per blog post. SEO is a key tool in digital marketing and when done correctly, it can work to your business’ advantage.
Social Media Marketing
Social Media Marketing is probably the commonly thought of marketing option that comes up into many people’s minds when digital marketing is mentioned. It is one of the most cost-effective ways of creating awareness of your brand, website, product or service, if done organically. Here are 10 reasons why social media is good for your business.
Using social media marketing as part of your digital marketing strategy means you can quickly get your name out there, alongside building a following of engaged customers interested in your brand and what it has to offer. Social media is also a great way to keep up-to-date with key trends and happenings within your industry.
However, simply setting up a social media account and posting relevant content about your products or services is not enough. In order to build a strong your digital footprint, you’ll need to ensure you have a targeted social media strategy in place.
Sending out email newsletters is a strategy most businesses will and need to use as part of their digital marketing strategy.
Email marketing is yet another effective component in any digital marketing strategy to target potential leads as well as your engage with your loyal customers. Having a section on your website where your readers can subscribe to your newsletter is an important part of your email list building process.
Once you’ve grown your email list to a decent number you can then send out targeted emails to your subscribers. However, the trick is to make your emails different and stand out from those sent out by your competitors. This will help get your business and brand noticed, generate interest, that eventually leads to sales and an increase in brand loyalty.
Paid Search or Pay Per Click Advertising (PPC)
This is seen as one of the slightly more complicated forms of digital marketing, when in fact it isn’t. Pay Per Click means a brand will pay a search engine to feature their advertisement in search results. Every time a reader clicks their link, the brands pay a small fee to the search engine.
Although this may seem like an expensive method of digital marketing to begin with, in the long run it can be effective if set up and run correctly. The amount you pay is theoretically insignificant to the number of clicks to your website.
Paid search or PPC ads can ensure that your website will more than likely be featured on the first page of a search engine increasing your chances of getting noticed and potentially increasing the number of ad clicks that will in turn lead to an increase in website traffic. However, with the competition as stiff as it has ever been, it’s key to understand how you compare with your competitors and come up with a strategy that will benefit your brand in the long run.
Google Adwords is a digital marketing strategy that is linked to Paid Search or Pay Per Click (PPC) ads. This is where businesses create ads targeting specific keywords and bid for them to appear on the first page of Google and all sites linked to Google.
For example, when you search ‘Digital Marketing’, Google will search its own database for the businesses that have created ads relating to digital marketing and, those that have paid the most for the keyword ‘digital marketing’.
Again, with this, when a link is clicked, a small fee is paid to Google. However, this is insignificant compared to amount of potential traffic your website could generate.
Google Adwords is a slightly more complicated method of digital marketing; and because it is effective it’s one that is used widely.
Using videos as part of your digital marketing strategy is vital. Creating eye-catching, appealing videos can attract your target audience to your brand and business and increase engagement.
Effective videos will more often than not connect your readers in an emotional way and provide them with food-for-thought. Whether it’s an animated explainer or live feature, videos are a very popular visual tool used in most digital marketing strategies as they are highly effective. You don’t need to spend a lot of money to create an effective video. It’s often about creating a different concept for your video, compared to what’s already out there, in order to catch the reader’s attention.
These are just some of the key components of digital marketing and methods you should definitely consider when creating your own digital marketing strategy.
If you do need any help, with setting up and/or maintaining your blog and social media channels, please feel free to get in touch via this contact form to discuss your requirements.