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Outreach Campaign

FabRap

Brief

I was commissioned by FabRap to run an outreach campaign to help increase brand awareness and raise their brand profile via email newsletter and social media features. I ran this campaign under my then trading name 'Bee Green'.

Process

Together with a member of my team, I worked on developing an outreach strategy for FabRap in accordance with the client's marketing and brand objectives. We put together a strategy that covered promotional features across Twitter and Instagram, along side an email newsletter feature.

Added Bonus

As an added bonus, I decided to promote the brand FabRap on LinkedIn too, which brought us positive results.

Outcome

My team and I were successful in raising FabRap's profile by generating above-average engagement and click rates across all mediums with our targeted and well thought out outreach strategy.

Testimonial

I was looking for a reputable sustainable lifestyle publication and platform to help me reach a wider audience. Juliana Rego t/a Bee Green has done exactly that! Working with the team was a breeze. They are incredibly efficient, supportive and helpful to those of us who are relatively new to this game of social media marketing! Their attention to detail for all posts and email campaigns is impeccable - no matter what the medium. They have been able to increase the awareness of my brand by running a campaign over Instagram, Email, Twitter and LinkedIn. They have succeeded in increasing the average rate of clicks for such campaigns at every step, and have been instrumental in increasing our brand awareness. I would not hesitate to work with Juliana and her team when I run another campaign for our brand FabRap. Great value for money, efficient execution of posts and fantastic results all add up to a very good investment.