The future is digital and in an ever-changing world, it’s important to know how to successfully bring in clients.
So here’s the lowdown on the top 7 digital marketing trends you can expect in 2019 and how you can implement them in your marketing strategy.
1 – Voice Search
A simple web browser search will highlight the importance of Voice search in 2019, so how will this play a vital role in the future of digital marketing?
According to Klick, 30% of web browsing will be done without touching a screen; this can be attributed due to the success of personal assistant devices such as Amazon’s Alexa and Apple’s Siri. In fact, TheeDesign reported that around one third of the 3.5 billion searches performed on Google were voice searches.
Experts estimate 50% of all searches will be through voice commands by 2020, and knowing the importance of this tool.
How can you implement voice search into your marketing strategies?
By focusing on long tail keywords and tailoring your local SEO strategy, to accommodate the voice search function.
2 – Artificial Intelligence (AI)
Artificial Intelligence (AI) involves any type of computer program that mimics human capability. 51% of marketers are using AI and 27% are planning to incorporate this technology in 2019. Previously I discussed why Artificial Intelligence (AI) isn’t all that bad, and some of the ways you can implement AI into your business. With voice searches becoming increasingly in demand, it’s important to know just how AI should be implemented into digital marketing in 2019; and lead generation and chat bots are the way to go.
3 – Long Form Content
With everything at our fingertips and an average attention span of only 14 minutes, it might seem surprising to hear that the average post in Google’s top 10 search results is over 2,000 words long. In fact, longer content is more credible, engaging, and shareable. Content is an important form of marketing so much so that 42% of companies have a content strategist to ensure all content meets branding expectations and scheduled effectively.
So how do you feature long-form content in 2019?
You focus on the type of content you’d like to produce and then work on the best way to structure that piece of content.
4 – Live Videos
For the past two years video has been an attractive form of content and it seems its popularity continues to rise. Studies expect videos will account for an 82% of all IP Internet traffic in 2021; video adverts are becoming a more dominant feature on social media, and the future of video marketing is thriving.
There are some disadvantages when it comes to video marketing platforms, however if used correctly and thoroughly researched; they may significantly boost traffic and rankings. Live video streaming does not mean simply picking up a camera and start filming; it involves planning in advance to be successful. So make sure you plan and prepare well in advance who you’d like to target, what’s your end goal, how your video will fit into your social media strategy and then work on your broadcast schedule from there. Once you worked it all out, there are social media management platforms to help you plan out your posts.
5 – Email Marketing
Email marketing – an important strategy that will continue to be so by the end of 2019. The dilemma is finding new innovations and improving the techniques in which email marketing is applied. A study found that 55% of recipients ignore marketing emails due to the overload, and 41% of subscribers will ignore emails due to their irrelevance.
Assuming email marketing is already a part of your business strategy, its time to consider how your brand will continue to ensure this form of marketing remains relevant and on trend in 2019.
6 – Visual Search
Visual search is a form of search engine that allows the user to upload an image to find specific results,whilst this technology is still in the learning stages, it could become a useful tool for marketing in the future. The difficulty surrounding Visual search is that it requires a machine-learning tool that can process images and identify specific items within the image to generate results.
Google incorporated the visual search engine GoogleLens, which recognises images through a camera app which can only be used on Pixel Phones. Pinterest have created their own version, which allows Pinterest users to take a photo through the app and have the photo analysed.
Heading towards a future where we already use voice search to find results, the next step is to find out how you can implement visual search into your current marketing strategy.
7 – Influencer Strategy
Social media influencers can range from celebrities to well-known bloggers or Instagram stars; they help digital marketers reach their target audience by spreading information about the brand through their social channels and reach a larger audience. 22% of marketers say influencer marketing is the most cost-effective way of attracting new traffic.
How can the influencer strategy bring in revenue?
You’ll first need to decide on the influencer(s) you’d like to work with, followed by how you’d like to collaborate with said influencer(s) and incorporate the delivery of your content into your influencer marketing strategy.
So, consider how to start implementing these 7 digital marketing trends for 2019 into your marketing strategy and prepare for the future of digital marketing.
Hopefully this blog post has helped provide an insight into what to expect in digital marketing in the next twelve months, and how small businesses in particular must adapt in order to be successful.
Alternatively, if you’re struggling to attract the right audience for your brand or finding it difficult to market your products, find out how I can help you by getting in touch to discuss your requirements.